Strategy

Developing a sound marketing strategy isn’t something that happens statically. Strategy is meant to evolve, breathe, be agile, and transformative. Strategy is also meant to be intentional. Sometimes, intentionality gets lost in an organization–right? We’ve all felt momentum and purpose come to a halt. Organizations are complex–this is normal.

Recalibrating a team around a common goal–or simply identifying the goals– can be hard when you’re living and working “inside the box.” You might find it hard to feel validated by other stakeholders because you’re in the trenches. This is where we come in.

If we’ve worked with you through a Discovery process, we already know alot about your marketing landscape. Or maybe you’ve already handed over everything we need to know. Either way, this is when our analysis turns into planning. Thinking becomes doing – doing it the right way. This means we’re working together to build brands, messaging, integrated marketing plans, and content that moves the needle for your organization.

We’re setting the bar high, and we’re developing the pathways for your audiences to take the next step in their journey. Creative that leads to conversion, messaging that sparks emotion, and content that engages–that’s what you want. That’s what we’ll deliver. We’ll help you uncover that momentum again.

Empathy + Intention = Momentum


The word “strategy” sometimes has negative connotations. We consider ourselves strategists, for sure, but we’re not “slick.” We don’t scheme. We don’t have Wall Street personalities. We’re people who consider the human condition a pretty spectacular thing when it comes to decision-making.

Strategy development, at our agency, means we come to fully understand your audiences. We deeply understand their needs, motivations, influences, and their triggers. To this type of empathetic understanding, we apply intention. When you understand an audience you’re able to write the kinds of messages that they need to hear. You’re able to show up for them in the places where they are. And you are able to move them to take action. Momentum is what marketing needs. Momentum gets results.

Our approach to strategy development will result in differentiating your organization, and aligning your purpose, through the following initiatives:

  • Brand Development
  • Brand Management
  • Messaging Development
  • Content Strategy

 

What comes next?


Translating strategic thinking into execution is likely the moment you’ve been waiting for. Being a digital partner for Higher Education clients means that execution in a digital space is holistic and integrated. The word “digital,” for us, means a lot of things. We don’t take a siloed approach like other agencies. We know that doesn’t work. The next steps for your unit could mean a website, a PPC strategy, CRM alignment, analytics consultation…etc. It could mean a little bit of everything.  Digital partners—means we’ll figure it all out together.

 

Quotation marks
“Translating our findings into a marketing strategy is an art and a science. Having great client relationships makes the work really meaningful because the art of truly listening to one another is deeply human–and highly rewarding.”

Jessica Lentz Director of Strategy