Branding matters for higher ed groups just as much as it does for corporations, maybe more. Especially in a highly competitive recruitment landscape, students are choosing a story. And branding is one of the best ways we have to tell stories.Learn More
Empathy + Intention = Momentum
The word “strategy” sometimes has negative connotations. We consider ourselves strategists, for sure, but we’re not “slick.” We don’t scheme. We don’t have Wall Street personalities. We’re people who consider the human condition a pretty spectacular thing when it comes to decision-making.
Strategy development, at our agency, means we come to fully understand your audiences. We deeply understand their needs, motivations, influences, and their triggers. To this type of empathetic understanding, we apply intention. When you understand an audience you’re able to write the kinds of messages that they need to hear. You’re able to show up for them in the places where they are. And you are able to move them to take action. Momentum is what marketing needs. Momentum gets results.
Our approach to strategy development will result in differentiating your organization, and aligning your purpose, through the following initiatives:
- Brand Development
- Brand Management
- Messaging Development
- Content Strategy
What comes next?
Translating strategic thinking into execution is likely the moment you’ve been waiting for. Being a digital partner for Higher Education clients means that execution in a digital space is holistic and integrated. The word “digital,” for us, means a lot of things. We don’t take a siloed approach like other agencies. We know that doesn’t work. The next steps for your unit could mean a website, a PPC strategy, CRM alignment, analytics consultation…etc. It could mean a little bit of everything. Digital partners—means we’ll figure it all out together.
Making Your Brand Sing - While Following the Rules
Positioning a University Center for Success
Starting a new center is hard. Clearly communicating a new center’s purpose and offerings can be particularly complicated. The Corporate Engagement Center (CEC) was no exception.Learn More