Jessica Lentz Director of Strategy
Jessica joined the agency after 15 years in higher education marketing. She holds a master’s degree in Organizational Management and Marketing and has worked for nationally recognized institutions leading the marketing strategy for high-profile brands and degree portfolios. Her background in brand management and enrollment marketing for traditional and online education positions her as a vital asset for our higher ed clients. Jessica just “gets it”–the culture, the competition, and the challenges that come with the higher education landscape.
To every project, Jessica brings big ideas and develops a plan to execute them strategically. She’s a creative thinker, and when you get to know her you’ll understand why. Her experience is not only in marketing, but it is also woven with professional and educational pursuits in design and photography. She often has a grand vision– from concept to completion– and works collaboratively with the team to bring ideas to life.
When she’s not creating the next great marketing strategy for our clients, you can find her riding horses, looking for her next classic Volkswagen, and raising her daughter with her husband here in State College.
Areas of Specialization:
- Marketing Strategy
- Conversion Marketing
- Enrollment Management
- Brand Management
- CRM Strategy
- Digital Marketing