Historical data, is important to any new website launch. Why? Because establishing benchmarks, helps you establish your goals moving forward. With key performance indicators (KPIs) in place, this client is now able to track and analyze data points that inform how the website is being used. The with enrollment improvements as a goal, the college now has top-of-the-funnel website data to add to the dialogue. Additionally, the improvement in KPIs validates that the new website is successful.
22.5% increase in page sessions 32% increase in session duration
Improved Organic Search Presence
50% increase in impressions 20% increase in average position
Recruiting Students with Better Design