Insights & Musings

We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.

Below is an archive of selected articles posted over the years.

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Why Marketing Should Hold the Keys to Your Higher Ed Website

A higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.

Higher Ed Websites: ADA Compliance Best Practices

Learn about ADA-compliance best practices in higher education so your website stays compliant and accessible long after launch.