Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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Understand Your Audiences with Our Higher Ed Persona Worksheet

Your higher ed institution must understand its audiences before connecting with the business community. Use this persona worksheet to get started.

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Higher Ed Digital Marketing Data Dashboard Template

Higher ed marketers must get meaningful and actionable insights from their school’s website data. Use this digital marketing data template to get started.

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7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

Higher ed marketers must know more about prospective students than their peers do. Get an analytics jump on your competition with these key metrics.

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