Diversity, equity, and inclusion initiatives are some of the most important projects at universities today. Penn State’s All In initiative needed killer creative support to stand out and send the right message.
Learn MoreAesthetics + Strategy = Creative Vision
Aesthetics matter to your audience. It’s one of the ways that emotion is created. Consider the role of imagery in marketing. It can stir feelings, move you to act, or underwhelm an audience. Consider the balance between powerful headlines and informative graphics, or strategically placed calls to action that help guide your audience.
Creative vision takes these elements and creates storytelling, decision pathways, and brand experiences. It’s about adding dimension to channels that would otherwise be absolute.
Execution of a creative vision requires the understanding of human emotion and the way brands are built and managed with many elements woven together. Whether an online ad, print piece, campaign, or website, our team strives to deliver media experiences that matter. We are very proud to support our clients through the following milestone initiatives:
- Art Direction
- Concept & Ideation
- Campaign Development
- Creative Execution
What comes next?
To say support is a “next step” in our process is incorrect. Supporting our clients throughout the relationship is just what we do. However, after we’ve launched your digital strategy–you’re really going to want us around. Collaborating on the metrics that matter to you most, meeting with your stakeholders, planning for future budget cycles–we’ll be there.
Art Director
Related Results
Bringing a Presidential Initiative to Life with Strategic Design
Providing Materials and Strategies for a Successful Event
We designed a visual campaign and assets that managed to stay on-brand, while standing out from the noisy visual space of the campus. And, ultimately, showcasing the arts in a spectacular way.
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