Insights & Musings

We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.

Below is an archive of selected articles posted over the years.

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Why Marketing Should Hold the Keys to Your Higher Ed Website

A higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.

Adding Project Management Expertise to Higher Education Marketing

Project managers are prevalent in business and marketing, but not higher education. Learn why university marketing departments need project managers.

Why Hiring a Higher Ed Marketing Agency Should Be a Top Priority

Marketing knowledge is distributed unevenly throughout universities. Learn how partnering with a higher ed marketing agency can fill the gaps.

The Fix for a Broken Higher Ed Marketing RFP Process

The higher ed marketing RFP process is clunky and confusing. Learn how confirming the scale of your needs before the RFP process is the key to success.

How Universities Can Engage More Effectively with Business

Building connections between higher education and the business community is necessary. Learn how universities can effectively engage with business.

Make the Most of Your Higher Ed Marketing Agency

Having an agency partner is like having a brain on call to think about your challenges. Use the teams you have. If they are great, trust them and give them space to do their work. You'll be glad you did. They'll be glad you did.