Rowland, Your Higher Education Digital Partner

Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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Revolutionary Advances: Higher Ed Marketing Trends for 2023

With evolutions in AI, SEO and more, your higher ed marketing team must adapt or be left behind. Learn 6 higher ed marketing trends to keep you relevant.

Why Defining Higher Ed Marketing Personas is a Must

Your higher ed’s target audience should drive marketing decisions. Learn how a persona exercise can satisfy stakeholders and streamline marketing efforts.

3 Benefits to Supplementing With a Higher Ed Marketing Agency During Unstable Times

Low enrollment and budget cuts have led to staffing shortages on higher ed marketing teams. Learn how outside marketing agencies fill those gaps.

Understand Your Audiences with Our Higher Ed Persona Worksheet

Your higher ed institution must understand its audiences before connecting with the business community. Use this persona worksheet to get started.

Why Marketing Should Hold the Keys to Your Higher Ed Website

A higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.

Adding Project Management Expertise to Higher Education Marketing

Project managers are prevalent in business and marketing, but not higher education. Learn why university marketing departments need project managers.