Insights & Musings

We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.

Below is an archive of selected articles posted over the years.

How to Be Friends with SEO for Higher Education

SEO doesn't have to be something to shy away from. It's an opportunity to evolve your marketing. An opportunity to listen to your audience with empathy, and deliver what they need. Believe it or not, it's an opportunity to share a lot of love.

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