Rowland, Your Higher Education Digital Partner

Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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Design a Knockout Plan for Your University Event Promotions

Marketing your campus-wide events at busy universities is difficult. Learn how a solid event promotions plan will help you cut through the noise.

How to Better Manage Your Higher Ed Initiative Branding

Managing higher ed branding efforts for your marketing initiative is complicated. Learn how a disciplined and common sense branding strategy makes all the difference.

Apply a Business-Centric Approach to Higher Ed Student Recruitment

Universities should apply a more business-centric approach to their operations and recruitment efforts. Learn why treating students as customers is key.

How to Position Your College’s Presidential Initiative for Success

How do you position your university presidential initiative for success? Create a standout marketing communications strategy to achieve big goals.

How to Win at Recruiting with a More United University Brand

If your university enrollment is down, it might be due to your branding strategy. Find out how a united university brand can help you win at recruitment.

Brand Consistency, Tune Ups & Tools

The higher education universe is filled with brands. You're likely working for one. Are you doing enough to ensure consistency across every touchpoint? Is it hard to get stakeholders on board? Maybe it's time to beef up your brand toolbox.