Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

Higher ed marketers must know more about prospective students than their peers do. Get an analytics jump on your competition with these key metrics.

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Why Higher Ed Website Micro Conversions Matter For Your Recruiting Goals

Your higher ed website should support macro recruiting goals. But higher ed website micro conversions are just as important to recruitment. Find out why.

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Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment

Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.

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A Data-Based Digital Marketing Strategy for Higher Education

Your higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.

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Leveraging Data to Energize Your Enrollment Strategy

Top-of-the-funnel data empowers your school to understand and overcome its recruiting challenges. Discover which data points you might be overlooking.

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5 Actionable Insights to Take Away from Analytics

Data can be your friend or worst enemy. With Google Analytics you are poised to measure your marketing strategies but don't fall victim to data overload. We've had to rescue a few clients from the data dark side.

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