Insights & Musings

We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.

Below is an archive of selected articles posted over the years.

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Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment

Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.

A Data-Based Digital Marketing Strategy for Higher Education

Your higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.

Leveraging Data to Energize Your Enrollment Strategy

Top-of-the-funnel data empowers your school to understand and overcome its recruiting challenges. Discover which data points you might be overlooking.

5 Actionable Insights to Take Away from Analytics

Data can be your friend or worst enemy. With Google Analytics you are poised to measure your marketing strategies but don't fall victim to data overload. We've had to rescue a few clients from the data dark side.