Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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5 Google and PPC Tactics For an Oversaturated Higher Ed Market

The higher ed marketing landscape is saturated and competitive. Avoid blowing your budget by applying these 5 essential digital marketing tactics.

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Why Website Analytics are Key to Optimizing Your Higher Ed Digital Marketing

Which channels benefit your higher ed digital marketing the most? Website analytics hold the answer, and they save you money and time. Learn how.

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Higher Ed Digital Marketing Data Dashboard Template

Higher ed marketers must get meaningful and actionable insights from their school’s website data. Use this digital marketing data template to get started.

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7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

Higher ed marketers must know more about prospective students than their peers do. Get an analytics jump on your competition with these key metrics.

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Why Higher Ed Website Micro Conversions Matter For Your Recruiting Goals

Your higher ed website should support macro recruiting goals. But higher ed website micro conversions are just as important to recruitment. Find out why.

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Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment

Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.

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