Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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5 Actionable Insights to Take Away from Analytics

Data can be your friend or worst enemy. With Google Analytics you are poised to measure your marketing strategies but don't fall victim to data overload. We've had to rescue a few clients from the data dark side.

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