Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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A Data-Based Digital Marketing Strategy for Higher Education

Your higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.

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Leveraging Data to Energize Your Enrollment Strategy

Top-of-the-funnel data empowers your school to understand and overcome its recruiting challenges. Discover which data points you might be overlooking.

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5 Actionable Insights to Take Away from Analytics

Data can be your friend or worst enemy. With Google Analytics you are poised to measure your marketing strategies but don't fall victim to data overload. We've had to rescue a few clients from the data dark side.

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