Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment
Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.
Read MoreNote: Rowland Creative Inc closed in March of 2023.
We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.
Below is an archive of selected articles posted over the years.
Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.
Read MoreYour higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.
Read MoreTop-of-the-funnel data empowers your school to understand and overcome its recruiting challenges. Discover which data points you might be overlooking.
Read MoreData can be your friend or worst enemy. With Google Analytics you are poised to measure your marketing strategies but don't fall victim to data overload. We've had to rescue a few clients from the data dark side.
Read More