Why Marketing Should Hold the Keys to Your Higher Ed Website

The competition for today’s students is growing. As higher ed institutions like yours invest in innovative ways to attract and retain prospective students, the focus on your website as the centerpiece for your digital strategy should increase. That includes identifying which department owns and operates the site.

Your website needs to be a recruiting engine, offering an experience that convinces prospective students that your college or university is the place for them. That’s why website ownership should reside with your marketing team. After all, marketers are best equipped to build a digital strategy that meets the needs of both the institution and your prospective students. But for many schools and universities, this marks a shift from the traditional owner — your school’s IT department.


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