How to Be Friends with Your SEO Strategy

It’s easy to think of SEO—search engine optimization, as this dispassionate, impersonal set of variables out in the world. It’s really a playful game. But it’s s a game to play and win. It’s about playing it so well that resources better than yours, still won’t make it to the top of the pile.

SEO was something that always confused me. So when I got the chance to take a Skillshare course, I jumped on it. Honestly, I did not know Rand Fishkin—founder of the first SEO-driven service agency and a big deal and possessor of the coolest name ever—but I knew I was learning from a great teacher right away. The delivery was easy to follow and genuine; this guy really cared about his topic. He had a whiteboard behind him covered in the notes from his lecture, which made it easy to track the progression of one topic to the next—a format he is known for.

The course was 2.5 hours long and was broken across eight topics. Each section introduced new vocabulary on how SEO actually works and how it fits with a larger mission: to help people find the information they need.

Because here is the kicker: the search algorithms are made by people who care about their audience. They want people searching to find what they need—not help SEO agencies make money.

Content matters in the online world. If someone shows up on a page and does not find what they need there, they will leave quickly. The algorithms will note that, and you will not show up as quickly in search rankings. You will improve if you present great content to your niche audience (being specific and focused does matter).

Quotation marks
"I highly recommend seeking expert advice about SEO. From your agency partner or resources online. Understanding SEO is imperative to improving your marketing chops."

Melinda Friedhoff Account Manager

In some ways, it is that simple. To win the search rankings, you have to actually consider your audience and give them what they need—not what you think they need, not what you want them to have, but what they actually, really, genuinely need. Who would have thought?

Some quick tips for those of you new to SEO:

  • Get your content sorted out.
  • Make sure that you are using specific, detailed, and relevant language to the topic you are dealing with—no need to repeat keywords 18xs in every web page or blog post.
  • Find out what your audience needs.
 How to do that? An easy (and free!) first step is via Google itself. Type in keywords (or even beginnings of phrases) and see the suggested searches around that word.

Sharing is how you win at modern SEO.

Tell people about your excellent content and build genuine links back to your page. Google will love it. Read a great article? Tweet the author. Share the love, and it will come back to you. Social media can help, but you get even more points if people link to you via their own organic content!

Suppose you need an easy introduction to SEO that is both conceptual and practical. Are you a content marketer looking to enhance your results, an SEO expert who wants to learn how to share your expertise and insight more effectively with your clients? Check out what Rand has to say on Skillshare.

I give it a 5/5, would highly recommend it.

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