Understand Your Audiences with Our Higher Ed Persona Worksheet

Higher education and business are natural partners, but schools often struggle to make inroads within the business community. From research partnerships to employment opportunities for graduates, corporations and higher ed institutions have the potential to help each other meet a number of critical goals. A better understanding of the business audience can greatly improve the outcomes of your outreach efforts.


The key to making inroads with potential corporate partners may simply be to know them better. To reach your friends in the business world, you need to create a more accurate portrait of who you want to reach. Use this Higher Ed Audience Persona Worksheet to construct an accurate portrait of your ideal partner in the business community.

Ready to talk about your next project?

At Rowland we take pride in being knowledgeable, experienced, and accessible. We're ready to talk about how we can help you meet your higher ed marketing goals.