7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

A more data-driven approach to higher ed recruiting can help you better know your prospective students. But it’s hard to know where to begin with a higher ed site that generates tons of data. How do you filter out the noise and zero in on the data points that really matter? Start with these key top-of-the-funnel metrics for higher ed enrollment. Download below.


Insights gleaned at the top of the higher ed enrollment funnel help you optimize the entire recruitment pipeline. Use these 7 TOTF metrics to gain a more complete understanding of your prospective students.

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