Rowland, Your Higher Education Digital Partner

Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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Why A Static Higher Ed Website is a Doomed Website

A higher ed website should be the cornerstone for all marketing efforts, but it must be updated to be effective. Learn how a static site spells trouble.

Why Website Analytics are Key to Optimizing Your Higher Ed Digital Marketing

Which channels benefit your higher ed digital marketing the most? Website analytics hold the answer, and they save you money and time. Learn how.

3 Benefits to Supplementing With a Higher Ed Marketing Agency During Unstable Times

Low enrollment and budget cuts have led to staffing shortages on higher ed marketing teams. Learn how outside marketing agencies fill those gaps.

Understand Your Audiences with Our Higher Ed Persona Worksheet

Your higher ed institution must understand its audiences before connecting with the business community. Use this persona worksheet to get started.

Higher Ed Digital Marketing Data Dashboard Template

Higher ed marketers must get meaningful and actionable insights from their school’s website data. Use this digital marketing data template to get started.

7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

Higher ed marketers must know more about prospective students than their peers do. Get an analytics jump on your competition with these key metrics.