Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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7 Top-Of-The-Funnel Metrics to Inform Your Enrollment Pipeline

Higher ed marketers must know more about prospective students than their peers do. Get an analytics jump on your competition with these key metrics.

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What are the SEO Benefits of an ADA-Compliant Higher Ed Website?

How does web accessibility help your higher ed. website with SEO? Learn 3 ways ADA compliance can help your site rank better in search results.

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Why Higher Ed Website Micro Conversions Matter For Your Recruiting Goals

Your higher ed website should support macro recruiting goals. But higher ed website micro conversions are just as important to recruitment. Find out why.

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Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment

Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.

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Why Marketing Should Hold the Keys to Your Higher Ed Website

A higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.

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Adding Project Management Expertise to Higher Education Marketing

Project managers are prevalent in business and marketing, but not higher education. Learn why university marketing departments need project managers.

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