Insights & Musings

We weren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gave us cause to dissect what we knew, share what we had learned, and pontificate on what was to come. It wasn’t all serious stuff, we promise.

Below is an archive of selected articles posted over the years.

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Google Analytics 4 for Higher Education: A Better Tool for High-Stakes Recruitment

Higher ed institutions using Google’s Universal Analytics will soon have to switch to GA4. Learn why the new platform will be a better recruitment tool.

Why Marketing Should Hold the Keys to Your Higher Ed Website

A higher ed website is a brand ambassador and student recruiting tool. Learn why marketing should hold the website keys, not the IT department.

Adding Project Management Expertise to Higher Education Marketing

Project managers are prevalent in business and marketing, but not higher education. Learn why university marketing departments need project managers.

Why Hiring a Higher Ed Marketing Agency Should Be a Top Priority

Marketing knowledge is distributed unevenly throughout universities. Learn how partnering with a higher ed marketing agency can fill the gaps.

Design a Knockout Plan for Your University Event Promotions

Marketing your campus-wide events at busy universities is difficult. Learn how a solid event promotions plan will help you cut through the noise.

A Data-Based Digital Marketing Strategy for Higher Education

Your higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.