Rowland, Your Higher Education Digital Partner

Insights & Musings

We aren’t the first group of people to think deeply about higher education marketing, and we won’t be the last. Our collection of agency experience gives us cause to dissect what we know, share what we’ve learned, and pontificate on what’s to come. It’s not all serious stuff, folks, we promise.

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Design a Knockout Plan for Your University Event Promotions

Marketing your campus-wide events at busy universities is difficult. Learn how a solid event promotions plan will help you cut through the noise.

A Data-Based Digital Marketing Strategy for Higher Education

Your higher education digital marketing strategy must be data-driven to be effective. Learn how you can leverage web data to boost recruitment campaigns.

The Fix for a Broken Higher Ed Marketing RFP Process

The higher ed marketing RFP process is clunky and confusing. Learn how confirming the scale of your needs before the RFP process is the key to success.

How to Better Manage Your Higher Ed Initiative Branding

Managing higher ed branding efforts for your marketing initiative is complicated. Learn how a disciplined and common sense branding strategy makes all the difference.

Leveraging Data to Energize Your Enrollment Strategy

Top-of-the-funnel data empowers your school to understand and overcome its recruiting challenges. Discover which data points you might be overlooking.

Apply a Business-Centric Approach to Higher Ed Student Recruitment

Universities should apply a more business-centric approach to their operations and recruitment efforts. Learn why treating students as customers is key.