Crafting Strategy, Measuring Results
Higher Education is wrought with complexities. Our job is to help you sift through the complexity and deliver amazing results when they matter the most. We are experts at strategic thinking and executing marketing initiatives that make a difference for our clients. Our collaborative approach means that we listen first, then we get to work. Partnerships are key. Progress is a given. Positive results are amazing.
Historical data, is important to any new website launch. Why? Because establishing benchmarks, helps you establish your goals moving forward. With key performance indicators (KPIs) in place, this client is now able to track and analyze data points that inform how the website is being used. The with enrollment improvements as a goal, the college now has top-of-the-funnel website data to add to the dialogue. Additionally, the improvement in KPIs validates that the new website is successful.
22.5% increase in page sessions 32% increase in session duration
Improved Organic Search Presence
50% increase in impressions 20% increase in average position